Dublin Airport has been shortlisted for three international social media awards.
The Moodies, which reward best practice in social and digital media
among airports and airport retailers globally, has nominated Dublin
Airport for the Best Twitter Feed, the Best Use of Instagram and the
Best Use of Social & Digital Media by an airport.
“Social media has been an essential element of our communications
activities for several years and we are delighted that our efforts have
been recognised with these awards nominations,” said daa’s Chief
Communications Officer Paul O’Kane.
“Social media allows Dublin Airport to connect with the public in an
engaging and informal way,” Mr O’Kane added. “Our social media channels
are perfect for getting clear messages out quickly, posting information
and updates on key developments and allowing Dublin Airport to have
conversations with its customers through sharing photos, videos, and
user generated content.”
Dublin Airport has twice previously been named the world’s Best Airport
Twitter Feed at the Moodies and has also won four other awards for its
social media accounts.
Dublin Airport has the world’s fourth largest Twitter account with more
than 260,000 followers. Last year, Dublin Airport’s tweets were seen by
28 million people at home and abroad, almost matching the airport’s
record throughput of 29.6 million passengers in 2017.
Dublin Airport is shortlisted in the Twitter category alongside airports
such as Amsterdam Schiphol, Heathrow, Gatwick, and Dubai and several
international airport retailers.
In the Instagram category, Dublin Airport’s account, which has almost
34,000 followers, is shortlisted alongside airports such as Changi in
Singapore, Chicago O’Hare, Heathrow, LAX, and Sydney.
Dublin is one of 10 airports shortlisted in the overall use of social
media category, alongside airports such as Bristol, Changi, Copenhagen,
Dallas, Helsinki, Heathrow, and Ireland West.
The Moodies, which are now in their fifth year, are organised by the
Moodie Davitt Report and cover 22 separate categories for social, mobile
and digital media activity by airports and airport retailers globally.
The award winners will be announced later this month.
AirPark.ie
Monday, February 5, 2018
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