VS is the latest brand to join The Loops arsenal of shops in Dublin Airport. VS is one of these super brands that rakes it in but does so with zero advertising (yes, zero) and zero PR. Yep, you heard me – zero. Its popularity and cachet seems to revolve solely around its biannual fashion shows, where supermodels parade up and down a very fancy runway wearing underwear that you can’t buy in the stores.
For a full list of items and prices, check out the online shop at the Loop – you can only shop if you have a flight booked, and you must order 24 hours in advance of departure.
As an added bonus, enormous TV screens beam scenes from the latest
Victoria’s Secret shows out to customers in the shop and those awaiting
flights in the main lobby – just don’t come in asking for Miranda Kerr’s
bikini.
Irish Times
Airport Parking Ireland
Monday, December 9, 2013
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