The Loop at Dublin airport has received international acclaim, winning Marketing Campaign of the Year at the Frontier Awards in Cannes for its Christmas campaign, The Joy of Giving. The Frontier Awards, which date back to 1985, recognise standards of excellence in travel retail.
The Joy of Giving, now in its second year, is a multi-channel campaign, the essence of which is the promotion of early Christmas gift buying. The Loop is the retail arm of Aer Rianta International (ARI).
Nicola Wells, Head of Global Customer Strategy at ARI and The Loop told the County Leader, “Our message remains focused on Christmas being a time for giving. We are thrilled to have been recognised for a campaign in which the whole team is so heavily involved and about which we are all really passionate.” The Loop triumphed in an awards’ category that featured a stellar list of finalists including Dubai Duty Free, Delhi Duty Free and the World Duty Free Group.
North County Leader
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